Ephrata Borough Council endorsed the adoption of Borough of Ephrata Community Goals. The purpose of these goals is to guide future decision-making within the organization. The individual goals are broken down into four major sub-groups as listed below.  
 
Promote Economic Vitality

• Promote and support creation of a critical mass in downtown
• Improve commercial centers throughout the community
• Identify and market the Ephrata niche
• Ensure a fiscally sound borough organization
• Promote, coordinate, and support events that showcase the community
• Increase the number of owner occupied homes

Safety

• Improve police visibility
• Develop standards for public safety services
• Improve traffic safety and reduce congestion
• Improve proactive code enforcement efforts
• Provide a safe community environment

Community Aesthetics

• Improve gateways to the borough
• Improve signage and promote wayfinding
• Improve proactive code enforcement
• Improve building and grounds maintenance throughout the community
• Improve the image of the borough
• Improve customer service

Communications

• Enhance public communication
• Promote, coordinate, and support events that showcase the community
• Measure and improve citizen satisfaction
• Sponsor opportunities for public participation